He had first talked about a mayoral candidacy in the late '90s, an idea that failed to gain traction. But the notion gained new life after new mayor Michael Bloomberg hiked property taxes, evoking anger among middle-class families. In early 2003, polls showed any Democrat could beat Bloomberg nearly 2-1.
McLaughlin huddled with his political advisers, his former chief of staff, Evan Stavisky, and union lobbyist Bob Ungar, and asked top gurus like Hank Sheinkopf for advice. He hired a full-time fundraising consultant, a young woman named Jackie Rovine, parked her in an office upstairs from the labor council on West 15th Street, and began trying to raise as much campaign cash as he could. – Village Voice, December 12, 2006